Work

Study on the Relationship between Benign Envy toward Sports Influencer, Imitative Consumption Tendency and Repurchase Intention: Focusing on MZ Generation Sports Consumers

Year: 2024

Type: article

Study design: Observational Study

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2024.10.33.5.364

Authors: Keon-Hee Lee, Sang-Back Nam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404455127

FWCI:

Cites:

Cited by:

Related to: 10