Work

Exploring the Structural Relationship between Brand Personality, Utilitarian Value, Brand Intimacy, and Brand Loyalty targeting MZ Generation Consumers of Outdoor Brands

Year: 2024

Type: article

Study design: Observational Study

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2024.10.33.5.523

Authors: xiaoze Liu, Dae-Hwan Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404455208

FWCI:

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