Work

Mayora: launching Coffee Joy

Year: 2024

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-10-2023-0412

Author: Surajit Ghosh Dastidar

Institution: Institute of Management Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404461085

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Related to: 10