Work

(Un)disclosed brand partnerships: How platform policies and interfaces shape commercial content for influencers

Year: 2024

Type: article

Abstract: This paper analyses how platform policies and interfaces of TikTok, YouTube, Snap, and Instagram shape commercial content for influencers and the legal duty to disclose such content under European consumer law.

Source: Internet Policy Review

DOI: 10.14763/2024.4.1814

Authors: Taylor Annabell, Laura Aade, Catalina Goanta

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

Funders: Fonds National de la Recherche Luxembourg, HORIZON EUROPE European Research Council

Awards: G4481714212, Human Ads: Towards Fair Advertising in Content Monetization on Social Media

OpenAlex ID: W4404468087

FWCI: 6.566

Cites:

Cited by: 9

Related to: 10