Positioning for Success: Enhancing Brand Image and Online Presence in Tina Bakery's Journey
Year: 2024
Type: article
Abstract: This paper aims to address the challenges faced by Tina's Bakery in terms of brand positioning and digital marketing. Despite being a mid-high-end bakery brand, the bakery lacks accurate brand positioning, a suitable target audience, and effective communication strategies. In order to bridge the reputation vision gap, the author suggests a brand update to reflect an optimized brand positioning and create a more aligned image. Additionally, it is recommended to enhance the online promotion strategy by creating high-quality content, exploring new advertising channels, and analyzing online performance. By implementing these strategies, Tina's Bakery can distinguish itself, attract a broader customer base, and increase sales.
Author: Yubing Liu
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404475364