Work

Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions

Year: 2024

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2024.2427516

Authors: Olga Nechaeva, Costanza Dasmi, Valentina Mazzoli, Virgina Vannucci, Raffaele Donvito

Institutions: University of Florence, University of Verona, University of Pisa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404483243

FWCI: 6.053

Cites: 110

Cited by: 13

Related to: 10