Work

Influence of mortality threats on anthropomorphized brand attitude: role of control and connectedness motives

Year: 2024

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-05-2023-4528

Authors: Liang Xiang, Hyun Jung Park

Institutions: Guangzhou College of Technology and Business, Chungbuk National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4404484485

FWCI: 1.871

Cites: 78

Cited by: 4

Related to: 10