Work

A Study on the Relationship between Consumer Social Identity and Emotions

Year: 2024

Type: article

Source: 경영교육연구

DOI: 10.23839/kabe.2024.39.5.27

Author: Jeong－Wan Doo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404491277

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Related to: 10