Work

Marketing communications in the system of strategic management of marketing and sales activities of the enterprise

Year: 2024

Type: article

Source: Ukrainian Journal of Applied Economics and Technology

DOI: 10.36887/2415-8453-2024-3-58

Authors: Volodymyr Vovk, Olena Havrylchenko

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404504721

FWCI: 0.472

Cites: 1

Cited by: 1

Related to: 10