Work

Diversity, equity, inclusion, and brand outcomes: a case of higher education

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-05-2023-4545

Authors: Thuy D. Nguyen, Majed Yaghi, Gopala Ganesh, Charles Blankson, Audhesh K. Paswan, Robert Pavur

Institution: University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Quality education, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4404505278

FWCI: 2.806

Cites: 125

Cited by: 6

Related to: 10