Work

Brand, corporate and celebrity credibility: a reverse effect

Year: 2024

Type: article

Study design: Observational Study

Source: EuroMed Journal of Business

DOI: 10.1108/emjb-10-2022-0187

Authors: Shahzeb Hussain, Constantinos-Vasilios Priporas, Suyash Khaneja

Institutions: Northumbria University, Middlesex University London, World University of Design

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404512699

FWCI: 1.871

Cites: 138

Cited by: 4

Related to: 10