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Using Machine Learning for Shaping the Future of Advertising for Telco Industry in Indonesia

Year: 2024

Type: conference-paper

Source: International Conference on ICT for Smart Society (ICISS)

DOI: 10.1109/iciss62896.2024.10751645

Authors: Davin Neilson, I Kadek Gita Pradnya Widagda, Gde Ngurah Randy Agatsya, Nunung Nurul Qomariyah, Raymond Bahana

Institution: Binus University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4404521086

FWCI:

Cites: 31

Cited by:

Related to: 10