Work

A Study on Brand Attitude and Loyalty for Chinese Food Pop-up Stores Using the Technology Acceptance Model

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Korea Research Association of International Commerce

DOI: 10.29331/jkraic.2024.10.24.5.133

Authors: Tian Zhang, Mi-Hyun Ryu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404554817

FWCI:

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