Work

Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2024.2428965

Authors: Nguyen Le, Thi Hong Huong Le, The Nguyen Huynh, Duy Quy Do, Thi Kim Thoa Pham, Thi Ngoc Oanh Tran

Institutions: Industrial University of Ho Chi Minh City, University of Finance - Marketing

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Trường Đại học Công nghiệp thành phố Hồ Chí Minh

OpenAlex ID: W4404579705

FWCI: 4.618

Cites: 75

Cited by: 10

Related to: 10