Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory
Year: 2024
Type: article
Source: Journal Of Vacation Marketing
Authors: Mengmeng Song, Zhenzhen Hong, Yuchen Wang, Yucong Duan
Institutions: Hainan University, Sun Yat-sen University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404595619