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The Presence of Experiential and Material Advantage: A Study on the Interaction Between Implicit Self-theory and Experiential Versus Material Purchases on Happiness

Year: 2024

Type: article

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.35.5.7

Authors: Jeonghwa Seo, Joonhwan Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404604564

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