Work

Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy

Year: 2024

Type: article

Study design: Observational Study

Source: Internet Research

DOI: 10.1108/intr-01-2024-0030

Authors: Durgesh Agnihotri, Pallavi Chaturvedi, Kriti Swarup, Anshul Mathur, Vikas Tripathi, Nripendra Singh

Institutions: G.L. Bajaj Institute of Technology and Management Greater Noida, Amity University, Pennsylvania Western University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404616188

FWCI: 15.17

Cites: 106

Cited by: 21

Related to: 10