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Factors Influencing Customer Value Co-Creation in Subscription Services for Home Meal Replacements: Based on Value-Based Adoption Model(VAM)

Year: 2024

Type: article

Study design: Observational Study

Source: 대한경영학회지

DOI: 10.18032/kaaba.2024.37.9.1561

Authors: Byounggyu Chung, Sujin Lee

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404618448

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