Work

Relationship Between Brand Equity Dimensions and Consumer Behaviour: Empirical Study from Techcombank in Vietnam

Year: 2024

Type: article

Study design: Observational Study

Source: Global journal of economic and finance research.

DOI: 10.55677/gjefr/05-2024-vol01e6

Author: Huy Khanh Nguyen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404620599

FWCI:

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