Work

Development and validation of omni- channel shopping value scale in Iran

Year: 2024

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2023-4861

Authors: Matineh Fathali, Kambiz Heidarzadeh Hanzaee, Mohsen Khounsiavash, Rouhollah Zaboli

Institutions: Islamic Azad University, Tehran, Islamic Azad University, Science and Research Branch, Qazvin Islamic Azad University, Baqiyatallah University of Medical Sciences

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404620690

FWCI: 0.935

Cites: 131

Cited by: 2

Related to: 10