Work

Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-04-2023-0278

Authors: Xuebing Dong, Run Zhou, Junyun Liao

Institutions: Shanghai University, Xiamen University, Jinan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404641407

FWCI: 9.484

Cites: 88

Cited by: 13

Related to: 10