Work

Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility, Parasocial Interaction, and Intent to Follow

Year: 2024

Type: article

Source: Journal of Creative Communications

DOI: 10.1177/09732586241295383

Authors: Emma Connell, Kristen D. Landreville, Cindy Price Schultz, Reshmi L. Singh

Institution: University of Wyoming

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4404655546

FWCI: 1.445

Cites: 49

Cited by: 2

Related to: 10