Work

Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-09-2023-0242

Authors: Cherry T. Y. Cheung, Peggy M. L. Ng, On-Ting Lo, Sammi Keung

Institutions: Hong Kong Polytechnic University, Lingnan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404665236

FWCI: 0.472

Cites: 57

Cited by: 1

Related to: 10