Work

RFM Weight Analysis for Customer Segmentation in Coffee Sector

Year: 2024

Type: article

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2024.10.24.5.109

Authors: Seunghun Ham, Chaewon Lee, Jeeseung Han, Sungho Park, Kangbae Lee

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404684161

FWCI:

Cites:

Cited by:

Related to: 10