Work

The Impact of Shock Advertising on Consumer Buying Behaviour

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Accounting and Management Sciences

DOI: 10.56830/ijams10202407

Authors: Noha Hassan, Mohamed Abdelraouf

Institutions: New Giza University, King Salman International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404699749

FWCI:

Cites: 43

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Related to: 10