Work

From past to future: exploring two decades of branded apps

Year: 2024

Type: article

Study design: Systematic Review

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-09-2023-4726

Authors: Shiva Sadat Mostafavi, Alexis Mavrommatis

Institution: Esade

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404720698

FWCI: 2.339

Cites: 140

Cited by: 5

Related to: 10