Work

Marketing Strategy of the Growth and Development Clinic at RSI PKU Muhammadiyah Pekajangan

Year: 2024

Type: article

Abstract: This study aims to identify and analyze the marketing strategies implemented by the Growth and Development Clinic at RSI PKU Muhammadiyah Pekajangan. The research employs a qualitative descriptive method, collecting data through in-depth interviews, observations, and document analysis. The findings reveal that effective marketing strategies involve a combination of digital promotion, community relations, and service quality improvement. These findings provide valuable insights for the development of marketing strategies in the healthcare sector, particularly in the context of child development clinics.

Source: Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

DOI: 10.31538/iijse.v7i3.5200

Authors: Linda Ayu Mustikasari, Farid Agushybana, Septo Pawelas Arso

Institution: Diponegoro University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W4404724971

FWCI:

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