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A Research on the Impact of Visual Interactivity of Beverage Package Design in the Metaverse on Consumer Purchase Intentions

Year: 2024

Type: article

Source: Journal of Basic Design & Art

DOI: 10.47294/ksbda.25.5.24

Authors: Ling Na Wu, Yong Jin Park

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404777589

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