Work

The Mediating Effect of Participation in the Correlation Between Humanoid Robot Design Typicality and Brand Reliability

Year: 2024

Type: article

Source: Journal of Basic Design & Art

DOI: 10.47294/ksbda.25.5.14

Authors: Chen Yu Ma, Jin Sung Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404777884

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