Work

Effective video storytelling for small fashion businesses: the mediating role of brand trust

Year: 2024

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-08-2023-0203

Authors: Gwia Kim, Byoungho Ellie Jin, Heekyeong Jo

Institutions: Seattle Pacific University, North Carolina State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404778715

FWCI: 1.403

Cites: 90

Cited by: 3

Related to: 10