How Instagram User Characteristics Affect Attitudes toward Virtual Influencers: Focusing on the Moderating Effects of Social Presence Perception
Year: 2024
Type: article
Study design: Observational Study
Source: Journal of Business Convergence
Author: JiHye Lee
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404779418