A Study on the Influential Factors of Online Impulse Buying Behavior and Its Negative Outcomes: Focusing on the Moderating Effects of Practical Benefits and Sunk Costs of SNS
Year: 2024
Type: article
Study design: Observational Study
Source: Journal of Business Convergence
Authors: Bokman Yoon, Younghye Jang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404779890