Work

The Effect of Personalization Levels in Advertising on Customer Engagement and Perceived Value: The Moderating Role of Privacy Concerns

Year: 2024

Type: article

Source: Journal of Business Convergence

DOI: 10.31152/jb.2024.10.9.5.127

Authors: Hyun Jin Lee, Su Jin Kim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404779957

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10