Work

Mediating effect of perceived risk on familiarity and purchase intention: an empirical analysis for private label apparels

Year: 2024

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-04-2024-0178

Authors: Madhuri Gandhi, Savita Ubba

Institution: Guru Jambheshwar University of Science and Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404792076

FWCI: 0.935

Cites: 89

Cited by: 2

Related to: 10