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From good fortune to unique finds: How luck shapes consumer desire for unique products

Year: 2024

Type: article

Source: Journal of brand strategy

DOI: 10.69554/gydn3583

Authors: Ryall Carroll, Fabienne Cadet, Luke Kachersky

Institutions: St. John's University, Nova Southeastern University, Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404826751

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Related to: 10