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Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance

Year: 2024

Type: article

Source: Journal of brand strategy

DOI: 10.69554/hagv7043

Authors: Robert Haigh, Sofia Liszka

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4404826771

FWCI: 1.415

Cites:

Cited by: 3

Related to: 10