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Unlocking retail media: Disruption, challenges and opportunities

Year: 2024

Type: article

Source: Journal of brand strategy

DOI: 10.69554/wqxv4922

Author: Vivek Rastogi

Institutions: Colgate-Palmolive (Switzerland), Colgate-Palmolive (United States)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404826843

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