Work

Can brands escape the hate? A keyword analysis

Year: 2024

Type: article

Source: Journal of brand strategy

DOI: 10.69554/mtnr8479

Authors: Handan Ozdemir, Elif Akagün Ergin, Baris Batuhan Geçit

Institutions: Ostim Technical University, University of Doha for Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404827063

FWCI: 0.944

Cites:

Cited by: 2

Related to: 10