Work

Navigating the dairy aisle: Consumers’ unique shopping journey buying local dairy products, and the implications for a tailored brand marketing strategies

Year: 2024

Type: article

Source: Journal of brand strategy

DOI: 10.69554/jjob6611

Authors: Heejin Lim, Michelle L. Childs, Kaitlyn Sifford

Institution: University of Tennessee at Knoxville

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404827066

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10