Work

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms

Year: 2024

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968241305642

Authors: Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Institutions: University of Salerno, University of Macerata

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404832774

FWCI: 4.665

Cites: 81

Cited by: 10

Related to: 10