Work

The role of athlete brands for the international marketing of professional sports leagues: a case study of the German Bundesliga in Asia

Year: 2024

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-2024-0162

Authors: Matthias Anderski, Pascal Stegmann, Geoff Dickson, Tim Ströbel

Institutions: La Trobe University, University of Bayreuth, University of Bern

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404833887

FWCI: 2.339

Cites: 71

Cited by: 5

Related to: 10