Work

Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success

Year: 2024

Type: article

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2024.2427163

Authors: Fiona Chi, Dan Wang, Sangwon Park, Fengwei Dai

Institutions: Hong Kong Polytechnic University, Technological and Higher Education Institute of Hong Kong, Kyung Hee University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Hong Kong Government

Award: G7596604181

OpenAlex ID: W4404840569

FWCI: 13.86

Cites: 76

Cited by: 19

Related to: 10