Work

What drives and obstacles the intention to purchase green skincare products? A study of the Italian market of green skincare products

Year: 2024

Type: article

Abstract: This study examines the global market for green cosmetics, with a particular focus on the factors that influence consumers' purchase intentions for green skincare products and their interactions in shaping consumer behavior. To achieve this, a statistically representative sample of 1,120 Italian consumers was analyzed, and the Stimulus-Organism-Response (SOR) framework was applied, alongside the Dual-Factor Theory and Innovation Resistance Theory. Findings show that environmental concern and health consciousness represent two key stimuli affecting organism, within which product knowledge is the main facilitator, while value barriers represent the strongest inhibitory force. Furthermore, mediation analysis highlights that environmental concern has a direct effect on purchase intention. These insights provide valuable implications for scholars, manufacturers, and policymakers.

Source: Journal of Cleaner Production

DOI: 10.1016/j.jclepro.2024.144358

Authors: Riccardo Testa, Francesco Vella, Giuseppina Rizzo, Giorgio Schifani, Giuseppina Migliore

Institution: University of Palermo

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $4,260