Work

A practice of reciprocity: how dose cause-related sport marketing stimulate consumers’ purchase intentions?

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2024-0818

Authors: Yannian Wu, Euisoo Kim, James J. Zhang, Fengyan Li, Haixia Duan

Institutions: Jinan University, Western Carolina University, University of Georgia, Hunan University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404860410

FWCI: 0.935

Cites: 68

Cited by: 2

Related to: 10