Work

Bibliometric Analysis on Stimulus-Organism-Response Framework in the Area of E-Commerce and Social Commerce

Year: 2024

Type: article

Abstract: This study aims to identify the trends of the publications and research topics. The areas covered are in the field of e-commerce and social commerce that use stimulus-organism-response as the framework. The study was conducted using bibliometric analysis and VOSviewer to visually represent the findings. Scopus was the database for the research and related keywords were constructed based on the study area. 267 publications from 2008 until 2024 were examined. The results revealed that the number of publications is increasing from year to year and the research topics were varied but still within the study area. The research gap between the topics was also identified in this study.

Source: Information Management and Business Review

DOI: 10.22610/imbr.v16i4(s)i.4338

Authors: Nur Hazwani Binti Mohamad Roseli, Noor Rafhati Romaiha, Nurul Ain Mustakim, Muna Kameelah Sauid

Institution: Universiti Teknologi MARA

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

Funder: Universiti Teknologi MARA

OpenAlex ID: W4404899673

FWCI:

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