Work

Perceived value of second-hand clothing in centennials: Analysis of antecedents and effects

Year: 2024

Type: article

Abstract: Consumers are increasingly interested in second-hand clothing. This research analyzes how perceived benefits and risks influence the perceived value of second-hand clothing. In addition, we analyze the impact of perceived value on trust and recommendations to wear second-hand clothing. The empirical application uses structural equation modeling on a sample of 310 centennial consumers of second-hand clothing in Chetumal, Mexico. The results show that perceived benefits positively influence the perceived value of second-hand clothing, whereas perceived risks do not affect perceived value. Perceived value positively influences trust, and trust has a positive impact on consumer recommendations to wear second-hand clothing. The main findings suggest that the benefits perceived by consumers are an antecedent of the perceived value of second-hand clothing.

Source: TEC Empresarial

DOI: 10.18845/te.v19i1.7582

Authors: Judith Cavazos-Arroyo, José Luis Zapata-Sánchez

Institution: Universidad Popular Autónoma del Estado de Puebla

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4404911480

FWCI: 0.939

Cites:

Cited by: 2

Related to: 10