Work

Analysis of AI's Impact on Purchase Intention on Social Media Platforms

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761585

Authors: Cristanto Sidharta, Jonathan Chandra, Nathaniel Ardyana Putra, Marisa Karsen

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404915970

FWCI:

Cites: 36

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Related to: 10