Work

Customer Segmentation Using Generated Coffee Export Transaction Data

Year: 2024

Type: conference-paper

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761683

Authors: Syarifah Chaira Zulfa, Erna Budhiarti Nababan, Mohammad Andri Budiman

Institution: Universitas Sumatera Utara

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404916006

FWCI:

Cites: 15

Cited by:

Related to: 10