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The Relationship between Social Media Marketing, Product Innovation, and Brand Equity with Mediated Customer Engagement in the Indonesian Packaged Tea Industry

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761603

Authors: Indra Raharja, Sarah Qonitah, Dicky Syahchari

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4404916280

FWCI:

Cites: 26

Cited by:

Related to: 10