Work

Customer Segmentation Based on Recency, Frequency, Monetary, Variety and Duration (RFMVD)

Year: 2024

Type: conference-paper

Source: International Conference on Technology Innovation and Its Applications (ICTIIA)

DOI: 10.1109/ictiia61827.2024.10761653

Authors: Agus Sundari, Maya Silvi Lydia, Muhammad Anggia Muchtar

Institution: Universitas Sumatera Utara

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404916750

FWCI: 1.298

Cites: 14

Cited by: 1

Related to: 10